Asked by
Tatyana Henry
on Nov 06, 2024
Verified
__________ firms are those that successfully generate, disseminate, and respond to market information.
A) Customer-oriented
B) Information-oriented
C) Satisfaction-oriented
D) Market-oriented
E) Competitive-oriented
Market-oriented
An approach or strategy that prioritizes understanding and meeting the desires and needs of customers within a market.
Market Information
Data related to consumers, competitors, and market trends that companies analyze to make informed business decisions.
- Understand the concept of market orientation and its importance to organizational success.
Verified Answer
PB
Learning Objectives
- Understand the concept of market orientation and its importance to organizational success.
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