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Leanne Serfass
on Dec 16, 2024

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With respect to the history of American business, today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

A) production
B) sales
C) marketing concept
D) customer relationship
E) societal marketing

Customer Relationship Era

A business approach focusing on building long-term relationships with customers, emphasizing customer loyalty and retention over one-time sales.

High Expectations

The belief or anticipation that something will happen or be the case at a level above the norm or beyond the usual.

Societal Marketing

A marketing approach that considers not only the needs and wants of consumers but also the welfare of society and long-term environmental sustainability.

  • Understand the influence of market orientation on corporate strategies and operations.
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Aaron DuncanDec 22, 2024
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