Asked by
matthew phillips
on Nov 24, 2024
Verified
For subliminal perception to occur, the stimulus must be presented below the level of the consumer's awareness.
Subliminal Perception
The process by which individuals can respond to stimuli that are below the threshold of conscious awareness.
Consumer's Awareness
refers to the degree to which consumers understand and have knowledge about products, brands, and the rights and duties of themselves as consumers.
- Acquire knowledge on the theory of subliminal perception and its role in consumer behavior analysis.
Verified Answer
DS
Learning Objectives
- Acquire knowledge on the theory of subliminal perception and its role in consumer behavior analysis.