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Michael Hirsch
on Oct 27, 2024

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If Coke is able to use product differentiation successfully,some customers may be willing to pay more for a Coke than for another very similar soda.

Product Differentiation

The process used by businesses to distinguish their products from similar offerings by competitors to attract a specific target market.

Coke

A carbonated soft drink that is produced by The Coca-Cola Company, or a fuel made by heating coal or oil in the absence of air.

  • Assess the consequences of product uniqueness on competition within markets and choices for consumers.
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Sylvia HawkinsOct 29, 2024
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