Asked by
Chris Baggs
on Dec 14, 2024Verified
If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?
A) $0.50
B) $2.00
C) $2.50
D) $4.50
E) $5.00
CPM
An advertising metric that stands for Cost Per Thousand (Mille) impressions, measuring the cost of displaying an ad to a thousand viewers.
TV Commercial
A short, attention-grabbing video advertisement broadcast on television, intended to inform, persuade, or remind viewers about a product or service.
- Determine and explain the CPM (Cost Per Thousand) for assorted media choices.
Verified Answer
JP
Learning Objectives
- Determine and explain the CPM (Cost Per Thousand) for assorted media choices.