Asked by
mohsin hamed
on Dec 14, 2024
Verified
One of the most common measures in advertising is cost per thousand
A) impressions.
B) occurrences.
C) incidences.
D) purchases.
E) new trials.
Cost Per Thousand
A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage or in a publication.
Impressions
The number of times an advertisement or any digital content is displayed to users.
- Learn about the critical metrics for analyzing advertising results, such as reach, frequency, gross rating points, and cost per mille.
- Perform and interpret calculations of Cost Per Thousand (CPM) for different media options.
Verified Answer
KO
Learning Objectives
- Learn about the critical metrics for analyzing advertising results, such as reach, frequency, gross rating points, and cost per mille.
- Perform and interpret calculations of Cost Per Thousand (CPM) for different media options.
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