Asked by
Gianne Orillosa
on Dec 14, 2024
Verified
The average number of times a person in the target audience is exposed to an advertisement is referred to as
A) the exposure rate.
B) GRPs.
C) frequency.
D) the coverage rate.
E) CPM.
Target Audience
A specific group of consumers identified as the intended recipients of a marketing message, based on demographic, psychographic, or behavioral characteristics.
Frequency
The average number of times a person in the target audience is exposed to a message or an advertisement.
- Master the concepts related to evaluating advertising outcomes, namely reach, frequency, GRPs, and CPM.
- Comprehend the pivotal significance of advertising frequency and how it affects consumer responses.
Verified Answer
KT
Learning Objectives
- Master the concepts related to evaluating advertising outcomes, namely reach, frequency, GRPs, and CPM.
- Comprehend the pivotal significance of advertising frequency and how it affects consumer responses.