Asked by
Juliana MendeZ
on Dec 14, 2024
Verified
The percentage of households in a market that are tuned to a particular television show or radio station is referred to as
A) gross rating points.
B) CPM.
C) reach.
D) rating.
E) share points.
Television Show
A content program broadcasted over television networks or streamed online, intended for entertainment, education, or information dissemination to viewers.
Rating
An evaluation or assessment system used to classify or rank something or someone based on quality, performance, or satisfaction criteria.
- Acquire knowledge of the key parameters for assessing advertising performance: reach, frequency, gross rating points, and cost per thousand.
- Understand the significance of media metrics (ratings, share points) in the planning of advertising.
Verified Answer
JU
Learning Objectives
- Acquire knowledge of the key parameters for assessing advertising performance: reach, frequency, gross rating points, and cost per thousand.
- Understand the significance of media metrics (ratings, share points) in the planning of advertising.