Asked by
Faiza Luteify
on Dec 14, 2024Verified
A local television station reported that one-fifth of the television households in your market were watching a special prime time movie on its TV channel during the 9 p.m. to 11 p.m. time period during the November "sweeps" period. What would be the movie's rating?
A) 10
B) 20
C) 30
D) 40
E) 50
Television Households
The number of households that own a television set, often used as a metric in audience measurement and advertising.
Rating
An evaluation or assessment of something, in terms of quality, quantity, or some other measure.
- Familiarize yourself with the evaluation criteria for advertising performance, including reach, frequency, GRPs, and cost per thousand.
Verified Answer
JT
Learning Objectives
- Familiarize yourself with the evaluation criteria for advertising performance, including reach, frequency, GRPs, and cost per thousand.