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In an effort to boost the entire pork industry in the U.S.,the National Pork Board sponsors an advertisement stating,"Pork: The Other White Meat." This type of promotion is trying to develop
A) primary demand.
B) media containment.
C) name recognition.
D) media dominance.
Primary Demand
The total demand for an entire product category or industry, rather than for a specific brand or product within that category.
Pork Industry
The sector of agriculture that specializes in the breeding, raising, and processing of pigs for meat and other products.
Advertisement
A form of marketing communication used to promote or sell a product, service, or idea through various media channels.
- Understand the roles and types of promotion in marketing.
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Learning Objectives
- Understand the roles and types of promotion in marketing.
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