Asked by
Nitchakan Lertmanakul
on Nov 23, 2024
Verified
In group decision-making contexts, the person who actually makes the purchase is called the:
A) initiator.
B) user.
C) buyer.
D) influencer.
Buyer
A person or entity that purchases goods or services for personal use, resale, or as part of industrial processes.
Influencer
An individual with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
User
An individual or entity that utilizes a product, service, or system.
- Gain insight into the roles and functions present during group-based decision-making scenarios.
Verified Answer
ND
Learning Objectives
- Gain insight into the roles and functions present during group-based decision-making scenarios.
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