When the family buys a new automobile, 18-year-old Alison impacts the decision by demanding Bluetooth connectivity and GPS. In this context she is a(n) :

A) initiator.
B) user.
C) influencer.
D) gatekeeper.

Influencer

An individual with the ability to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

Gatekeeper

An individual or organization that controls access to something, such as information or resources, and has the power to influence decisions and flow of information.

Bluetooth Connectivity

A wireless technology standard used for exchanging data between fixed and mobile devices over short distances.