In the movie,The Social Network,the actor portraying Mark Zuckerberg was featured wearing products by Gap and the North Face.This form of promotion is known as

A) trade promotion.
B) institutional advertising.
C) creative selling.
D) product placement.

Question

Alyssa Goyhenetche · Accepted Answer

Final Answer : D, Explanation :  Product placement is a marketing strategy where branded goods or services are placed in a context usually devoid of ads, such as movies, the TV shows, or even news programs, for promotional purposes. In The Social Network, the use of Gap and North Face products worn by the actor playing Mark Zuckerberg serves as an example of product placement, where the brands are subtly promoted through their integration into the storyline or character portrayal.

In the movie,The Social Network,the actor portraying Mark Zuckerberg was featured wearing products by Gap and the North Face.This form of promotion is known as

A) trade promotion.
B) institutional advertising.
C) creative selling.
D) product placement.

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Learning Objectives

Related questions

In the movie,The Social Network,the actor portraying Mark Zuckerberg was featured wearing products by Gap and the North Face.This form of promotion is known asA) trade promotion.B) institutional advertising.C) creative selling.D) product placement.

Definitions

Learning Objectives

Learning Objectives

Related questions

In the movie,The Social Network,the actor portraying Mark Zuckerberg was featured wearing products by Gap and the North Face.This form of promotion is known as

A) trade promotion.
B) institutional advertising.
C) creative selling.
D) product placement.