Asked by
Antonio Ferreira
on Nov 02, 2024
Verified
Television is an attractive advertising medium because it
A) is relatively inexpensive.
B) offers a constantly growing network audience.
C) offers mass coverage and flexibility.
D) provides instant feedback that can be used to measure effectiveness.
Television
A telecommunication medium used for transmitting moving images in monochrome, color, or in three dimensions.
Mass Coverage
A term generally referring to the extensive reach or exposure of a product, service, or message across a wide audience.
- Identify different marketing instruments and their uses.
Verified Answer
AW
Learning Objectives
- Identify different marketing instruments and their uses.
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