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Gabriela Santos
on Nov 15, 2024

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_____ is a person's susceptibility to persuasion.

A) The primacy effect
B) The recency effect
C) Persuadability
D) The need for cognition

Persuadability

The susceptibility of an individual to change their beliefs, attitude, or behavior in response to an argument or a message.

  • Recognize the variables that influence an individual's ability to be persuaded and the success of messages.
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Shashank MahawarNov 18, 2024
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