Joseph is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, what offers a good indicator of advertising effectiveness?

A) the cost of the media buy
B) past economic conditions
C) planned store expansions in similar markets
D) new advertising concepts
E) the daily and weekly sales volume

Advertising Effectiveness

The ability of an advertising campaign to achieve its intended goals, such as raising awareness, generating interest, or driving sales.

Economic Conditions

The current state of the economy in a region or country, influenced by factors like unemployment rates, inflation, and GDP growth.

Media Buy

The process of purchasing advertising space or time in various media outlets to reach a specific audience.