The effectiveness of an advertising campaign is assessed during the campaign by

A) pull strategies.
B) push strategies.
C) tracking.
D) flighting.
E) pretesting.

Pull Strategies

Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.

Push Strategies

Marketing strategies that involve "pushing" products towards consumers by ensuring visibility in distribution channels.

Tracking

Includes monitoring key indicators, such as daily or weekly sales volume, while the advertisement is running to shed light on any problems with the message or the medium.