Asked by
Christina de Guzman
on Dec 14, 2024
Verified
A researcher asked Kelly, as a subscriber to Fitness magazine, which ads she remembered seeing in the most recent issue. Then Kelly was asked questions about the content and appearance of the ads she remembered. The researcher was using ________ to test the effectiveness of ads in the magazine.
A) inquiry testing
B) concept testing
C) portfolio testing
D) aided recall
E) unaided recall
Unaided Recall
A measure of memory in which participants reproduce information without explicit retrieval cues being presented.
Portfolio Testing
The process of evaluating the effectiveness or potential of a collection of investments, products, projects, or services.
Inquiry Testing
The process of examining questions or conducting tests to gather information and insights.
- Recognize methods for testing advertising effectiveness.
Verified Answer
NE
Learning Objectives
- Recognize methods for testing advertising effectiveness.
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