Olivia has identified the target audience for her line of Brazilian jewelry. For optimal success, she is creating an advertising plan that will

A) allow her to skip the assessment stage at the end of the campaign.
B) offer discounts to media as an incentive to carry out her plan.
C) clarify the specific goals that the advertising is designed to accomplish.
D) encapsulate her unique selling proposition.
E) work throughout the product life cycle.

Question

Mario Marlen · Accepted Answer

Final Answer : C, Explanation :  Clarifying specific goals is essential for an effective advertising plan. It helps to ensure that the advertising is targeted towards achieving desired outcomes, which will ultimately contribute to the success of the product. Skipping the assessment stage at the end of the campaign is not advisable because it is essential for evaluating the effectiveness of the advertising efforts. Offering discounts to media may not be necessary if the advertising plan is well-designed and compelling. While encapsulating a unique selling proposition is important, it is not the only element that contributes to the success of the advertising plan. Finally, while advertising efforts should ideally work throughout the product life cycle, this is not the most critical factor to consider when creating an advertising plan.

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