Shui is working on the message to convey in his firm's advertising campaign. As a starting point, Shui should first consider

A) the due date for his contribution to the campaign.
B) the product or service's problem-solving ability.
C) what competitors are doing.
D) which media he wants to use.
E) whether or not he uses the product being advertised.

Question

Bruno Zapata · Accepted Answer

Final Answer : B, Explanation :  Shui should first consider the problem-solving ability of the product or service being advertised. This will help him focus on the unique selling point (USP) of the product or service and create a message that highlights how it can solve the customer's problem. This is an important first step as it ensures that the advertising message resonates with the target audience and differentiates the product or service from the competition.

Definitions

Learning Objectives

Learning Objectives

Related questions