The ________ stage of the advertising campaign planning process can be described by the question, "Whose attention do we want to get?"

A) identifying target audience
B) setting advertising objectives
C) conveying the message
D) assessing the impact
E) determining the advertising budget

Question

David Portuondo · Accepted Answer

Final Answer : A, Explanation :  The identifying target audience stage is where the planning team decides on the specific group of people they want to target with their advertising campaign. This involves considering factors such as demographics, psychographics, and behaviors of the target audience. The question, Whose attention do we want to get? fits best with this stage.

The ________ stage of the advertising campaign planning process can be described by the question, "Whose attention do we want to get?"

A) identifying target audience
B) setting advertising objectives
C) conveying the message
D) assessing the impact
E) determining the advertising budget

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Learning Objectives

Learning Objectives

Related questions

The ________ stage of the advertising campaign planning process can be described by the question, "Whose attention do we want to get?"A) identifying target audienceB) setting advertising objectivesC) conveying the messageD) assessing the impactE) determining the advertising budget

Definitions

Learning Objectives

Learning Objectives

Related questions

The ________ stage of the advertising campaign planning process can be described by the question, "Whose attention do we want to get?"

A) identifying target audience
B) setting advertising objectives
C) conveying the message
D) assessing the impact
E) determining the advertising budget