Asked by

Subhrajit Patra
on Dec 13, 2024

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Starbucks and TATA Global Beverage have together formed TATA Starbucks Limited in order to bring Starbucks to India. The global market entry strategy is known as

A) franchising.
B) a joint venture.
C) licensing.
D) direct investment.
E) exporting.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or business activity.

Global Market Entry

The strategy and methods used by enterprises to start selling goods or services to customers in international markets.

TATA Starbucks

A joint venture between Tata Global Beverages and Starbucks Corporation, bringing the Starbucks coffee experience to India.

  • Clarify the variations among licensing, franchising, and joint ventures.
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SH
Sukyoung HwangDec 19, 2024
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