Asked by
Roman Reings
on Dec 14, 2024Verified
The ________ element of the marketing mix includes features and packaging.
A) product
B) price
C) promotion
D) place
E) people
Marketing Mix
The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.
Product
An item or service created as a result of a process and serves a need or wants.
- Grasp the components of the marketing mix and their roles.
Verified Answer
FA
Learning Objectives
- Grasp the components of the marketing mix and their roles.
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