Asked by
Karissa Andrade
on Dec 08, 2024
Verified
Which of the following statements about pricing decisions in the marketing program is TRUE?
A) Price is one of two elements of the marketing mix that leads to revenue.
B) Price has a direct connection with customer demand.
C) Pricing is the least manipulated element of the marketing mix.
D) Pricing is the most difficult element of the marketing mix to change.
E) Customers will always equate higher prices with higher quality products.
Pricing Decisions
The process of determining the best price at which to offer a company's products or services to maximize profits.
Marketing Program
A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period or for a specific product.
- Understand the elements of the marketing mix and their importance.
Verified Answer
AL
Learning Objectives
- Understand the elements of the marketing mix and their importance.
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