The market orientation approach emphasizes:

A) extensive promotional activities.
B) determining what customers want first and then producing it.
C) efficient production of goods.
D) making the products first and then trying to persuade customers that they need them.
E) profits at the expense of customer satisfaction.

Question

Ashley Dooley · Accepted Answer

Final Answer : B, Explanation :  The market orientation approach focuses on understanding and meeting the needs and wants of customers. It involves researching customer desires first and then developing products or services that satisfy those desires, rather than producing goods first and then trying to sell them.

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