Asked by
Hazel Chavez
on Dec 13, 2024
Verified
U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.
A) joint venture
B) licensing
C) franchising
D) indirect export
E) direct investment
Indirect Export
The process of selling goods or services to a foreign market through intermediaries, rather than directly to the end purchaser.
Japanese Distributors
Companies or individuals in Japan that distribute products or services from manufacturers to retail locations or directly to consumers within the Japanese market.
- Distinguish and separate various strategies for global market penetration.
- Understand the dynamics of exporting strategies and their impact on a company's international success.
Verified Answer
MO
Learning Objectives
- Distinguish and separate various strategies for global market penetration.
- Understand the dynamics of exporting strategies and their impact on a company's international success.