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Tiaja Cotton
on Nov 15, 2024

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Which of the following does NOT play a role in the strength of an attitude?

A) The individual has a vested interest in the attitudinal object.
B) The attitude was formed via direct personal experience.
C) The attitude makes the individual self-aware.
D) The attitude was formed via the peripheral route.

Peripheral Route

A mode of persuasion in the Elaboration Likelihood Model where individuals are influenced by incidental cues, such as the attractiveness of the speaker, rather than the strength of the arguments.

Vested Interest

A personal stake or involvement in an undertaking or situation, especially one with an expectation of financial or other gain.

Direct Personal Experience

Firsthand encounters or involvement in situations, events, or activities, without intermediaries.

  • Identify variables that affect the strength of an attitude.
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Mahum ChaudhryNov 21, 2024
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