Why is employee advocacy in the form of employee messaging a viable strategy for health-care organizations?

A) ranks as more credible than messaging from the CEO or board of directors
B) offers unsolicited inside info
C) provides testimonials at no additional cost
D) can be easily tailored to specific audiences

Employee Advocacy

Promotion of an organization by its employees.

Health-Care Organizations

Institutions that provide medical services, health care advice, or health care training, including hospitals, clinics, and research facilities.

Credible Messaging

Communication that is reliable and trustworthy, often characterized by the use of evidence-based facts and clear, transparent presentation.