Anita Ramirez, a florist, sends e-mails to customers to make sure that the flowers they ordered were fresh and delivered on time. Anita is most likely engaging in:

A) transaction selling.
B) Partnership/consultative selling.
C) relationship selling.
D) strategic marketing.
E) benefit marketing.

Consultative Selling

A sales approach focusing on building a relationship with the customer, understanding their needs, and offering solutions that meet those needs.

Relationship Selling

A sales approach that focuses on building long-term relationships with customers, emphasizing trust, understanding customer needs, and providing tailored solutions.