Humana developed a program, first started by Jason Spencer, that would empower internal audiences (staff, employees, etc.) to share their content on their different social media platforms. This practice is often referred to as ______.

A) employee advocacy program
B) brand ambassador program
C) social care program
D) influencer program

Question

Shabnam Maleki · Accepted Answer

Final Answer : A, Explanation :  Employee advocacy programs are designed to empower employees to share company content on their personal social media platforms, increasing brand awareness and trust.

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