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CHRISTIAN MOJICA
on Nov 20, 2024

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Marketers frequently design customer relationship management programs to

A) retain loyal customers.
B) attract consumers who have safety needs.
C) reinforce postpurchase cognitive dissonance.
D) increase internal information search.
E) improve profit margins.

Retain Loyal Customers

Strategies or practices aimed at keeping customers who repeatedly buy or use a brand's products or services.

Profit Margins

The percentage of revenue that remains as profit after all expenses have been deducted from total sales.

  • Learn about the objectives and benefits of customer relationship management programs.
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Devin BarreraNov 22, 2024
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