Asked by
CHRISTIAN MOJICA
on Nov 20, 2024Verified
Marketers frequently design customer relationship management programs to
A) retain loyal customers.
B) attract consumers who have safety needs.
C) reinforce postpurchase cognitive dissonance.
D) increase internal information search.
E) improve profit margins.
Retain Loyal Customers
Strategies or practices aimed at keeping customers who repeatedly buy or use a brand's products or services.
Profit Margins
The percentage of revenue that remains as profit after all expenses have been deducted from total sales.
- Learn about the objectives and benefits of customer relationship management programs.
Verified Answer
DB
Learning Objectives
- Learn about the objectives and benefits of customer relationship management programs.
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