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Melanie Garcia
on Dec 13, 2024

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Once a company has decided to enter the global marketplace, it must select a means of market entry. One of the four general options is

A) direct investment.
B) accreditation.
C) countertrading.
D) cooperative.
E) internationalization.

Market Entry

The strategies or methodologies used by a company to start selling its products or services in a specific market or geographic area.

Direct Investment

Investment in a business or real estate venture in a foreign country in a way that grants the investor control or significant influence over the venture.

Internationalization

The process of designing products, services, and strategies in a way that they can be easily adapted to various international markets.

  • Comprehend the methodology and standards for choosing a strategy to enter international markets.
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Olivia CarlsonDec 16, 2024
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