What is the primary purpose of the sales presentation goal model?

A) Minimizing unfavorable features
B) Maintaining two-way communication
C) Choosing the best marketing mix components to stress
D) Capturing the prospect's attention during a sales presentation
E) Determining which elements of the sales presentation mix to use

Question

Kathleen Callaghan · Accepted Answer

Final Answer : E, Explanation :  The primary purpose of the sales presentation goal model is to determine which elements of the sales presentation mix to use, such as the message, format, media, and timing, in order to achieve the desired objectives with the target audience. The other options may be important considerations in developing the sales presentation, but they are not the primary purpose of the model.

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