Asked by
Layla Aboudan
on Dec 13, 2024Verified
At which stage in the personal selling process would a salesperson ask the customer whether he or she is satisfied with the product?
A) assumptive close
B) final close
C) urgency close
D) follow-up
E) postpurchase evaluation
Postpurchase Evaluation
The assessment by consumers of their level of satisfaction or dissatisfaction with a product after they have bought and used it.
Personal Selling Process
Involves a series of steps that a salesperson follows to persuade a prospective buyer to make a purchase, including prospecting, approaching, presenting, handling objections, closing, and follow-up.
Customer Satisfaction
A measure of how products or services provided by a company meet or surpass customer expectation.
- Recognize the significance and techniques of follow-up in the personal selling process.
Verified Answer
EA
Learning Objectives
- Recognize the significance and techniques of follow-up in the personal selling process.