Asked by
brianna Cortinas
on Dec 13, 2024Verified
One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ that necessary to gain a sale from a new customer.
A) one-quarter
B) one-half
C) the same as
D) twice
E) triple
Repeat Sales
Subsequent purchases made by customers who return to buy the same product or service after their initial purchase.
Follow-up
The process of maintaining contact with customers or clients after a transaction to ensure satisfaction or to continue the relationship.
New Customer
An individual or entity that purchases products or services from a business for the first time.
- Understand the importance and methods involved in follow-up within the personal selling process.
Verified Answer
AS
Learning Objectives
- Understand the importance and methods involved in follow-up within the personal selling process.